West To Address ‘Happy Home’ Design In IMC Webinar

Designer, podcaster and author Rebecca West will present “How to Design a Happy Home,” an hour-long webinar in the February 17 edition of International Market Centers’ Market Insights program. West’s session will address how designers help clients put together homes they crave, and how manufacturers and retailers can develop products that generate such satisfaction.

West will provide insights into design psychology fundamentals and alignment as well as product selections and marketing. She will present the eight categories of well-being that meet emotional and psychographic needs with related products and collection ideas. The session goal is to spark new design and marketing ideas for designers, retailers and manufacturers that will lead to consumers and clients feeling truly happy at home.

West is the founder of Seattle-based design firms Rebecca West Interiors and Seriously. Happy. Homes, as well as a podcaster for Creating Your Happy Place and author of Happy Starts at Home. The session, which is worth 1 CEU credit, is set for Wednesday, February 17 at 10 a.m. PST/1 p.m. EST. All pre-registered attendees can win a copy of West’s book, Happy Starts at Home when registered.