Retail Therapy: Gap drops first item in Yeezy partnership

It’s been another weird week in retail. The first piece in Kanye West’s Gap line dropped, Balenciaga unveiled its new high-heeled Crocs and Oreo created a limited-edition pack for non-human life forms. 

This, and more, in this week’s retail therapy.

The $200 jacket a year in the making

The much-anticipated collaboration between Kanye West and Gap is here and just in time for the rapper’s 44th birthday. 

On Tuesday, the blue “round jacket” was posted on Gap’s website. The product is made out of recycled nylon and is priced at $200, but fans can’t get it just yet. The website says the jacket can be pre-ordered now, and it ships in the fall.

Resellers are already selling it hundreds of dollars above retail price. A post on apparel marketplace website Grailed is selling the jacket for $1,500.

West was photographed wearing the jacket a few days prior to the launch, wearing what appears to be a cloth with holes in the front over his head.

Retrieved from yeezyxgap.


Gap first announced its collaboration with West in June last year. Since then, few details have come out regarding the official launch of the “Yeezy Gap” line and the financial terms of the deal. 

In the June announcement last year, Gap said the Yeezy design studio would develop “modern, elevated basics” for both men and women, as well as kids.

A spokesperson for Gap told Retail Dive that the length of the partnership is not a 10-year deal as was reported in other publications.

Projections of the Yeezy Gap Round Jacket with a QR code were spotted in New York, Los Angeles and Chicago soon after the launch.

Balenciaga is taking Crocs to new heights

Love them or hate them, there’s a Croc for every occasion. There’s even one that blends comfort and style (subjectively).

Balenciaga unveiled its new high-heeled Crocs. It’s the same clogs we’ve all come to know and love (or hate), but with stiletto heels. The shoes made rounds on social media, which users were quick to comment on.

Images of green, black and gray high-heeled clogs made a buzz on social media the same week Balenciaga showcased its Spring 2022 collection called “Balenciaga Clones.” There were also boots that took inspiration from the popular clogs. 

This also isn’t the first time Balenciaga produced a re-imagined version of Crocs. In 2017, Balenciaga sent a platform Croc down the runway in Paris.


A cookie for Earth’s extraterrestrial guests 

Ahead of the Congressional report addressing unidentified flying objects (UFOs), conspiracy theorists and curious Americans alike wait patiently for what the government would reveal.

Oreo, on the other hand, is jumping in on the buzz. Last week, it created a limited-time pack of cookies as a potential peace offering to Earth’s uninvited visitors, marked with a tagline “bringing all life forms together.”

Permission granted by Oreo


The cookie brand is no stranger to making limited-edition packs to drive hype. It has collaborated with brands like Supreme, dropping a red cookie with the Supreme logo stamped on it. Celebrities like Lady Gaga have also partnered with Oreo, releasing a pink cookie pack inspired by her “Chromatica” album.

The latest UFO-inspired pack is inspired by the hype around the congressional report when officials are scheduled to discuss findings regarding the Defense Department’s years of encounters with mysterious flying objects. Videos have been circulating online about the weird sightings. 

On Twitter, Oreo conducted numerous polls to get fans’ opinions on what type of cookie and milk would appeal to the aliens’ palette. The company also asked fans for their opinion on the best decor for its offering site.

Consumers chose Double Stuf and whole milk for the snack, and bedroom furniture for the decoration.

And that’s what we call a marketing tactic that’s out of this world.