After five years in her first shop, Jennifer Davenport is moving her home design business and retail store to a new location.
“Our new place will have everything we need all in one place,” said Davenport, a former Daily News Journal columnist who started her design business from her home in 2008.
The store sells custom bedding, custom window treatments, furniture, lighting, specially designed floral arrangements and accessories.
But the smiles are free.
“When anybody walks in our store, I want them to immediately feel like they are coming into my home … and into a place that makes them feel good,” Davenport said.
The new location will nearly double the retail showroom to around 6,000 square feet with more space for a warehouse in the back of the building.
“They are hidden a little bit right now (in the current location). Once Murfreesboro realizes all the things they offer with design, but also with the store experience, it will be a great thing,” said local Chick-fil-A owner Beau Noblitt, a long-time client of JD’s for both home and office needs. “They bring a unique blend of furniture and design that I don’t think anybody else offers and they bring it in a really kind and gracious and joyful way.”
Looking for something to do?:You’ll dig Earth Experience dinosaur museum in Murfreesboro
Situated between PetSmart and Home Depot, the building JD’s will occupy was originally designed as a restaurant. In addition to Pepper & Peach, restaurants that once called that space home include Santa Fe Cantina and Jazzmatazz.
So they’ve had to gut the interior and remove all the kitchen equipment.
“My husband, Scott, has been in there for three months working,” Davenport said.
Sam Ridley Parkway:Final stage: Widening of Sam Ridley Parkway might be finished by late 2021
Where it began
Although Davenport had been designing interiors for clients since her children were small, she needed a place to shop that was closer to home. She considers her style “timeless and classic” with transitional and modern elements mingled into the mix. But finding everything she needed locally to complete her designs wasn’t easy.
“I was driving to Franklin and Cool Springs to find things I liked for my clients. So we talked about opening a store,” Davenport said.
JD’s All About Home first opened a 2,000-square-foot retail shop in 2016 at 505 Cason Lane. Business was so good they took over the space next door within a year. The expansion was a family affair, with all three of their children helping.
Not long after the expansion, the Davenports took over another space in the shopping center to serve as a warehouse. But even then, getting items unloaded was troublesome.
Semi trucks would have to pull on a side street in back, unload into Scott Davenport’s truck and be unloaded again into the warehouse before ending up on the showroom floor as warranted.
The past year has been even more challenging. The shop was closed for eight weeks during the initial pandemic shutdowns. Working for a commercial client held her above water.
She was also to continue updating her YouTube channel, Jennifer Decorates, which has 132,000 subscribers, and draws customers to her store from across the country. You can also find JD’s All About Home on Facebook and online at jdsallabouthome.com.
“We have people almost weekly that have driven from out of town to come to the store. We even had a lady from Ohio come,” Davenport said. “I’m looking forward to making JD’s a fun destination for people traveling to come here.”
Hours for JD’s All About Home will be 10 a.m. to 6 p.m. Monday through Friday and 10 a.m. to 5 p.m. Saturday. There will be food trucks and multiple vendors on site during opening day festivities on July 24.